Alex Riley doesn't get the whole obsession with brands. He's happy to use a hand-me-down mobile phone and reckons he's immune to the powerful lure of big name labels. But millions of consumers can't resist - so how do brands make you buy them, believe in them, even love them? After meeting up with brand fanatics - including a man who owns 500 pairs of one particular company's trainers - he interviews the creators of market-leading brands to reveal the tips and tricks that help them sell vast quantities of sportswear, mobile phones and fast food. Will their methods work as well for Brand Alex? This second episode in the series looks at the superbrands Burberry, Nike, Superdry, Diesel and Adidas.
Distributed under licence from Educational Publishers LLP.
The Digital Video Solution
Streaming is Classroom Video’s brand new video streaming system for educational institutions, providing you with instant and unlimited access to your choice of thousands of films for a one or three year licence period.
The Streaming system comprises of the Streaming Player, an easy-to-use online video player for staff and students, and My Streaming Library, a full-featured digital licence management tool for librarians and licence administrators.
Programmes bearing this symbol: 
are available in Streaming.
For more information, visit the Streaming home page.
Close